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Healthcare Communications & Marketing

Our Staff can assist you with:

  • Maintaining or Reaching optimal census

  • Understand your marketplace

  • Reach and establish payor mix goals

  • Build reputation

  • Operations Consulting

 

Services for Communication and Marketing include:

  • Development and staff training

  • Program feasibility marketing and analysis

  • Census enhancement

  • Reputation management

  • Development of sales and collateral information

  • Facility name changes

  • PPS & MDS Assessments

 

Short Overview:

Operations – We can help identify and analyze operational issues such as Medicare participation performance that effect profitability. With this we can monitor staffing issues, poor ADL scoring and cost that should have been excluded under utilization of consolidated billing, rehab vs. clinical.

 

Maintaining or Reaching Optimal Census - When a decline in the census is seen  most SNF/LTC & Assisted Living Centers operate under the false believe that they don’t need to be competitive or win patients before they get to the hospital.  As a result, most SNF/LTC & ALC’s centers offer nothing unique, blend in with competitors, have poor awareness, and have operational policies that hurt census building. Census declines because the key census growth components were ignored, and there is not a quick fix. But steps we take will put your operation back in the right direction for census building and maintaining. To have the most potential increase for your census, it is the people at the top of you organization that can help the most such as, Administrators, then Marketing Directors, and lastly

Admissions coordinators, the leaders of the organization who decide what the core of the business represents, what your specialty or s emphasized, where resources are invested, the leadership style, and how the business runs.

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